It is important to take into account the many benefits that offers an experienced real estate agent with knowledge of the area.
1. Correct valuation of the property
To sell a home successfully, in the desired period, it is essential to establish the correct sale price. Buyers will compare your home and its asking price with other similar offers in the Market. If your price is not attractive, the buyer will most likely move on to the next offer on the list. The longer a property remains for sale in the market, the more difficult it will be to sell it because buyers begin to think that it is an overvalued property or with certain problems.
Your real estate agent can help you establish a fair and competitive price for your property. They have access to resources and tools to conduct a market survey where they can analyse details of recent and similar property sales, the prices of other houses currently for sale, and the amount of property demands in your area.
Your agent crosses this general information with the specific characteristics of your house, such as location, size, views, state of conservation, age of the property, distance to the sea and nearby services such as public transport, shops, health centers or schools, and determines a fair and competitive price.
2. Increase exposure and visibility in the Market
In most markets, finding qualified buyers requires more than a FOR SALE poster on the facade, professional reports, or featured ads.
Some of the effective marketing strategies that good real estate agents perform to make a difference are: video tours, the organisation of an open house event, content marketing and the inclusion of the property in MLS listings.
In practice, a large part of realised sales contracts in the real estate market originate from the existing portfolio of clients, recommendations, acquaintances and professional contacts of real estate agents.
A good real estate agent uses the latest technology to create top advertisings and shares the property information with people actively searching in the area, with collaborators, in different real estate portals and social networks.
3. Prepare your home for the visit of potential buyers
How you present your home to potential buyers can make the difference between success and failure. Buyers tend to value homes by the efforts involved before they can move in. The less they have to spend to feel comfortable in the house, the higher the value they are willing to pay. A real estate agent can help you to see your home with a buyer's eye and suggest small changes or repairs that make your home more attractive to buyers.
4. Establish effective, fluid and positive communication with the buyer
Major part of the real estate agent’s time is spent in identifying qualified buyers, with real purchasing power and with the intention of buying at the present time.
A real estate agent will take care of the organization of your property visits and avoids that you are bothered with uncomfortable calls.
Buyers feel usually more comfortable in front of a real estate agent than in front of an owner. Many buyers feel uncomfortable when the owner is present during a visit, especially when it comes to asking questions that could be offending or annoying to the owners. They can also feel uncomfortable to make an offer if they are negotiating directly with the owner. The real estate agent will always facilitate understanding and mutual agreement between buyer and seller.
5. Professional negotiation
Experienced real estate agents are trained in negotiation skills and can help you to get the best possible price for your property, ensuring that the negotiation process is fair and equitable for all parties involved. Getting an agreement between seller and buyer is not easy. Negotiations can sometimes be tense and difficult. Even after reaching an agreement, things can get complicated. Actually, closing an agreement supposes a wide knowledge of all the necessary details and formalities and requires total objectivity in its analysis. Having a real estate advisor by your side, concerned about defending your interests, assures you that an agreement will be reached and that you always gets the best possible price.
6. Legal protection, risk reduction, information and after-sales service
A real estate agent can help you protect your legal interests throughout the sale process.
Your agent will give you in advance information about all the expenses related to your sale. It can reduce the risk of costly mistakes, such as signing an improper contract or failing to disclose important information about the property. Good advice, a correct check on the legal-economic situation of the property, or a professionally elaborated purchase-sale contract avoid costly and lengthy legal actions. If any problems or controversies arise during the sales process, a good real estate agent can help you resolve them effectively and professionally.
Your agent will also take care of the after-sales procedures, such as registering the deed, paying taxes and changing the contracts of energy and water supplies, which will save you time and effort.
In Mi Paraiso Real Estate we are committed to find the best solutions for your property. Have no doubt that your satisfaction is our greatest reward and is what drives our achievements and progress. We work to success, and only charge when we sell the property. We will be more than happy to assist you in the successful fulfilment of your real estate project.